In this new video narrated by David Gillen, Deputy Business Editor of The New York Times, key people in the publishing industry weigh in on the impact of author E L James’s Fifty Shades Trilogy on the already successful romance genre industry. Check out the video here: 50 Shades Widens Romance
Safe to say we can all agree with Gillen’s opening statement. “It’s been the summer of Fifty Shades of Grey.”
Sara Nelson, Editorial Director of Books and Kindle, Amazon.com: “Fifty Shades of Grey, the trilogy, the four books—we at Amazon talk about them as four books; there are three in the trilogy and then there’s an omnibus edition—and those are the top of our bestseller list for weeks and weeks and weeks and weeks now. So, to the romance business, they’re hugely important. To books in general, they’re enormously important.”
The books are also luring a new kind of reader to the genre.
Stacy Agdern, Romance Specialist, Posman Books: “I think what it comes down to, at least with Fifty Shades of Grey, is that because it’s so popular, people throw away their preconceived notions of what a romance novel is. Or even more specifically, what an erotic romance novel is; and they discover that in these books, sex is written as something the characters are both taking pleasure out of.”
Audrey Goodson, Editor, Romantic Times Book Reviews: “I think the romance community loves Fifty Shades just because it’s brought so many non-romance readers to the genre. I mean, it’s introduced a lot of people to some authors that maybe they hadn’t recognized or hadn’t read before, and we love it.”
The popularity of @E_L_James’s books is also changing the way publishers look for talent.
Paul Bogaards, Spokesperson, Knopf Doubleday Publishing: “In the old days, it was a kind of cloistered and closed network. Agents would submit books to publishers, and publishers would either accept or reject them. But now, of course, you know, everybody’s going further afield. You have agents and publishers both reading blogs. You know, you have writers who are building out their own platforms.”
Audrey Goodson, Editor, Romantic Times Book Reviews: “For me, I think the biggest change that Fifty Shades will have on publishing is that it clearly is ushering in an era of self-publishing being a viable route for writers.”
Paul Bogaards summed it up best when he said, “There’ve been a lot of voices raised about the pro and con for the trilogy but at the end of the day, the readers have their vote. And, you know 25 million readers can’t be wrong.”
Source: The New York Times