“Fifty Shades of Grey” Billboard Campaign Launches 1/25/14

To borrow a phrase… Oh my.

Excerpt from exclusive Entertainment Weekly post:

Should you be lucky enough to be standing — or driving — by one of five specific street corners in the U.S. in the next couple of days you will see the soon sure-to-be-famous backside of the one and only Christian Grey from Universal Pictures’ upcoming film adaptation of the smash best-selling novel Fifty Shades of Grey by E.L. James.

On Jan. 25, the studio will begin to debut these extra large billboards, featuring Irish actor Jamie Dornan as the kinky, domineering billionaire, in five locations around the country.

The five locations that will feature the billboard with Jamie Dornan as the infamous Christian Grey are:

  • New York (Grand St. & 6th Ave)
  • Los Angeles (Wilshire Blvd. & Gayley)
  • Chicago (LaSalle & Hubbard)
  • San Francisco (Mission St. & 6th)
  • Seattle (1st St. & Wall St.)

If you’re one of the lucky ones to get to see the billboard, tweet us a picture!!

Source: Entertainment Weekly

Exclusive EW Interview With E L James: “I’m still pinching myself!”

We’re thrilled Entertainment Weekly had a chance to sit down with our fearless leader.

In a very candid interview, the author admits to being terrified that the movie is about to start shooting and that she knows fans will hold her responsible for its success or failure. Coming from a fandom herself, she understands better than most just how passionate fans are, stating “we need to get this right for them.”

From publishing, to selling the movie rights, to collaborating on the script, to lively debates with the filmmakers, to being “dragged kicking and screaming into merchandising,” it’s no wonder the author is feeling the weight of being part of a global phenomenon.

EW: It’s a lot to keep track of. How are you feeling about it all?

E L JAMES: I’m on the edge, quite frankly. Jumping off. I’ve had two years of this now. When you first start doing this [promoting your work], you don’t know how you are going to handle it. I could have been a complete fame whore — everyone wanted to interview me. But it holds no interest to me, being on TV, all that stuff. So I’ve tried to pull back. Because frankly, I’m shy, even though people don’t believe that. And I really miss my family…and my dog. In the last three months, I’ve been home for about two weeks.”

But when asked if she was at least having some fun with the movie, the author told EW she was trying to take it all in but still had the “‘OMG, this is actually going to happen!’ I’m still pinching myself” frame of mind.

To read what she has to say about the casting controversy, the possibility of publishing a new book, scenes that have made it/not made it into the movie, and so much more, go here.

Fifty Shades of Grey US Premiere Date Moved to Valentine’s Day 2015

Well, we all know Christian really is a hearts and flowers kind of guy, right? ;)

Not really a big surprise, but here’s an excerpt from the exclusive EW article with a statement from Universal:

…Universal says, the casting change is not the primary reason for the new release date.

More pressing is the crowded summer schedule Fifty Shades was originally competing in. Originally set to hit screens August 1, 2014, the film, based on the sexy best-seller by E L James, was set to go up opposite Marvel’s potential new franchise Guardians of the Galaxystarring Chris Pratt and Benicio del Toro. Internationally things are even busier, with many studios pushing their big tentpoles out of next June and July — to avoid competition from the World Cup in Brazil — and into August.

“We see this movie as a global event,” Universal Pictures chairman Donna Langley tells EW. “The strength of this book is really worldwide, so we want to be able to take advantage of women who are invariably on vacation with their families during the month of August in Europe.”

Now the film will debut on Valentine’s Day weekend, beginning on Friday, February 13, which also coincides with the President’s Day holiday, giving Universal the opportunity to post a big three-day number for that frame.

“Together with the international marketing and distribution team, we’ve been looking really closely at the August date and becoming more and more convinced that the right thing to do for the movie was to push it,” Langley says. “So even if Charlie had stayed, we still would have been making the date change.”

You’ll want to be sure and pick up a copy of this special issue when it hits stands on Friday, because here is what you will find inside in addition to additional photos from the photo shoot:

  • interview with author E L James
  • interview with director Sam Taylor-Johnson
  • interview with Jamie Dornan
  • interview with Dakota Johnson
  • the full story behind the casting of Christian and Anastasia
  • which scenes from the book have made it into the script and which have already hit the cutting-room floor

EW Cover Features Jamie Dornan and Dakota Johnson as Christian and Ana

The wait is over! We have our first photo of Jamie and Dakota together in THE roles.

  • White shirt? Check.
  • Plum dress? Check.
  • Gray silk tie? Check, please!

What do you think? So many of you were anxious to see Jamie without the beard. We love Dakota’s soft brown hair with highlights and bangs.

Ridiculously excited. This makes it all so real!

View a slideshow with more pictures from the EW photoshoot here.

EW Nominates E L James for Favorite Author of the Year 2012

Each year, Entertainment Weekly publishes a special issue featuring the winners of their Entertainers of the Year polls. Our very own Fifty Shades of Grey author E L James has deservedly been nominated in the Favorite Author of the Year category!

Polls close tomorrow (Monday, November 19th) at 12 pm ET, so hurry! You can vote as many times as you like.

EW Entertainers of the Year 2012 Voting

While you’re there, some of you may also find your favorite candidate for the roll of Christian Grey nominated in other categories.

Fifty Shades of Grey Casting Rumors

…or rumours depending on which side of the pond you live on. However you spell it, the word still means the same thing.

Author tweet July 6, 2012:

We are so far away from casting the Fifty films … no-one ruled is out… no one is ruled in. Just so you know.

Co-producer tweet July 23, 2012:

All of the rumors on #FiftyShades are just that – rumors. No one has been cast in any role. We have to get a writer and director first.

Co-producer tweets July 23, 2012:

@teammattbomer @tsalcedo2 @DanaBrunetti no one’s been cast or even approached yet, all just rumors. writer and director first.

@MattBomer4CGrey @DanaBrunetti all just rumors, no cast has been approached. writer and director first.

Even Emma Watson wanted to set the record straight in an interview with Entertainment Weekly regarding rumors that she was in talks to play the role of Anastasia Steele.

“I haven’t read the book, I haven’t read a script, nothing. There are so many movies you become attached to when I’ve literally never even received a phone call. It was the same way with The Girl With the Dragon Tattoo – I never even saw a script!”

She went on to say, “The thing is, I’m not going to go out there every time someone attaches me to a film to say no or release a statement.”

Emma Watson fans may not want to rule her out completely though. One could read between the lines and hear a “Call me maybe.” ;)

But for all you Fifty Shades fans, here’s something that’s not a rumo(u)r. One can read the lines of the author’s tweet and see “films” instead of “film.” :)

Hollywood WANTS to Bring the Story to Life!

After the initial buzz in January, the books started getting promoted everywhere…from the Today show to Entertainment Weekly to People Magazine.

On March 20, 2012, the LA Times reported that the author had found her way to Hollywood!


We were ecstatic to discover that Ms. James and her agent, Valerie Hoskins, had traveled to the United States and were spending a few days in California. Meetings were scheduled with several studio representatives, including Warner Bros., Sony, Paramount, Fox 2000, and Universal, for the chance pitch their version of how to bring the story to life on the big screen.

From there, we all waited anxiously for the decision.