First ‘Fifty Shades of Grey’ Trailer Debuts At CinemaCon

Kudos to Lori Ness from NorthwestPrime for connecting the dots after seeing a tweet from The Hollywood Reporter’s Pamela McClintock (here) yesterday. The poster on a set of elevator doors at Caesars Palace turned out to be a hint of things to come.

Needless to say, Twitter was slammed with tweets from CinemaCon attendees, media outlets, Team Fifty members, FSoG bloggers, and especially FSoG fans.

THR’s Rebecca Ford and Pamela McClintock reported that Universal’s presentation was delivered by Universal Pictures chairman Donna Langley. Her biggest reveal? Yep. The first footage from Fifty Shades of Grey.

“Nobody outside the studio has seen a frame of footage,” Langley said.
The clip showed leads Dakota Johnson (Anastasia Steele) and Jamie Dornan (Christian Grey) meeting in Grey’s office (“Mr. Grey will see you now,” says the receptionist), in coffee shops and the hardware store where Anastasia works, all familiar scenes from the book.
While based on EL James’ erotic novel, the film looks to be more romantic than sexual. There was a brief glimpse of Johnson wearing a black blindfold in a red room, but most of the focus was on the couple’s courting.

“Hearts and flowers — that’s not who I am,” says Grey at one point in the clip, which also showed a brief glimpse of him pushing Anastasia up against a wall.

To read the rest of THR’s article, please go here.

Kara Warner from YAHOO! Movies gave fans an in-depth glimpse into the screening…

Well hello there, Mr. Grey.

Christian Grey, that is, known to millions of book readers as the love interest du jour of E.L. James’s hit “Fifty Shades of Grey,” which Universal Pictures is bringing to the big screen next Valentine’s Day. As part of their CinemaCon panel Tuesday, the studio served up a veritable buffet of trailer and teaser goodness, including the first look at footage from “Grey.”

The nearly two-minute teaser opens with a cityscape look at Seattle, on a day with some sunshine but mostly grey skies. A soft, slow piano solo plays in the background (which sounds like an airy and eerie cover of Beyoncé’s “Haunted”) as we begin with Anastasia Steele (Dakota Johnson) recounting her first meeting with Christian Grey (Jamie Dornan) to her roommate, Kate (Eloise Mumford).

“So, what was he like?” Kate asks Anastasia, which we hear in voiceover as the scene of Anastasia and Christian’s first meeting plays out.

“Mr. Grey will see you now,” says his assistant to the brunette as she walks into Christian’s very spacious, immaculate office. The initial exchanges are full of shy glances from Anastasia and fixed gazes from Christian.

“He was really smart, intense,” Anastasia says to Kate, as more of their meeting plays out on screen. He passes her a pencil with “Grey” printed on it and they touch hands briefly. “He was very courteous,” she continues, as we watch Christian help her into her jacket.

“Anastasia,” Christian says as she gets on the elevator.

“Christian,” she responds, and the elevator doors close.

Now the lyrics to the song playing in the background kick in, with a backbeat that fittingly speeds up the action and the courtship. There are passionate embraces and kisses, extended time spent together, touching. We see Anastasia falling head-over-heels in love and into Christian’s world and only realizing she might be in too deep when he slowly opens a door… into a room… (book readers will know what we mean).

“I don’t know if I can be with him the way he needs me to,” Anastasia says in voiceover as we catch a quick glimpse of her lying down, a look of surprise on her face.

The rest of the teaser is a slight back-and-forth between the romance and the potentially dangerous connection between the two lovers. You can feel the intensity building, enhanced by the very colorful landscape director Sam Taylor-Johnson has created. The footage feels lush, elegant, and clean, but with an element of restraint and danger.

And then there is the not-at-all-subtle smolder of Dornan as Christian Grey. He simmers onscreen. Johnson seems perfectly natural as the innocent ingenue about to embark on a road of discovery.

Their final exchange in the teaser is a solid one: “Why are you trying to change me?” Anastasia worriedly asks Christian.

“I’m not,” Christian says, with emotion. “It’s you that’s changing me.”

Exciting stuff, right?! The multi-million $ question now is when will the rest of the world get to see it? Would seem like it would be hard to keep it a secret for too long given the nature of social media, so we’re hoping it’s soon…like tomorrow soon ;) It would be nice if the official movie account got the hono(u)r. You can follow them here, if you’re not already.

Fifty Shades of Grey the Movie
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MR. GREY WILL SEE YOU NOW . . . At Caesars Palace

“What is it about elevators?” –Fifty Shades of Grey, E L James

Pamela McClintock, senior film writer at The Hollywood Reporter, shared the newest sighting of the now iconic marketing image via Twitter.

After that tweet, our friend Lori Ness with NorthwestPrime did a little creative thinking, and we like the way she thinks :)

Nothing has been reported about an official Fifty Shades of Grey movie trailer being ready for release, or about anyone from Team Fifty attending CinemaCon, but it’s fun to think about the possibility!

Michael De Luca Discusses “Fifty Shades of Grey” Movie Adaptation

Photo credit: Austin Hargrave

What a great picture!

During a discussion at the PGA breakfast for producers held during Sundance, Team Fifty’s co-producer had this to say about “navigating tricky projects” like Fifty Shades of Grey

“Obviously, the movie can’t be as explicit as the book,” De Luca said. “The book is explicit by design because the author wanted to go inside the head of Ana — the female lead — and detail her experience. On the literary level, that was necessary. But in a film or any visual medium, a picture is worth a thousand words. To be erotic onscreen is going to have more power than to read the words on a page.”

He added that adapting the book was easier for him than it was for author EL James. “We had to lose some stuff. We had to create some stuff,” he said. “Because with the dramatic arc, it’s a two-hour, three-act structure. … Charlie Hunnam [who dropped out of the production] wanted certain things for his character in the adaptation.”

According to the article, Mr. De Luca said that he was inspired by Adrian Lyne, whose movies are “classy and erotic without being exploitative.”

We love Mr. De Luca’s continued candidness about the process of bringing “Fifty Shades of Grey” to the big screen, as well as his passion for the project.

(You can read the rest of the article written by THR‘s Tatiana Siegel here.)

With no casting news for Ethan Kavanagh, Paul Clayton, and especially Carrick Grey, could it be that these characters are also part of the stuff they had to lose? My co-admin, kitt, likes to send theories to me in a sealed envelope (aka email) and recently suggested that perhaps Christian’s mom, Grace, will be a widow in the movie adaptation. Do you have any theories of your own?

E L James Makes THR’s 2013 Women in Entertainment Power 100


Talk about power authors! E L James, Suzanne Collins, and J.K. Rowling were recognized by The Hollywood Reporter for having “the most anticipated and currently popular franchises.”

James is currently in production for the much-anticipated Fifty Shades of Grey. Collins’ The Hunger Games: Catching Fire is in theaters now and breaking box office records. Rowling inked a huge deal for a new Potterverse franchise.

Pretty impressive list. Pretty impressive women. Congrats, E L James!

You can read about all of the women who made the top 100 here.

Academy Award-Winner Marcia Gay Harden Joins Fifty Shades of Grey Cast

Veteran actress Marcia Gay Harden will be playing Dr. Grace Trevelyan-Grey, Christian’s adoptive mother, as reported by The Hollywood Reporter here and confirmed by Team Fifty via Twitter.

2013 Film Independent Spirit Awards at Santa Monica Beach

Photo credit: Nikki Nelson / WENN

Harden won Best Supporting Actress for her role as artist Jackson Pollock’s wife (played by Ed Harris) in the 2000 movie Pollock. She earned another Oscar nomination for her supporting role in Clint Eastwood’s Mystic River. (Source: IMDb)

Very nice addition! And can’t you just see her going toe to toe with Elena Lincoln (aka Mrs. Robinson)?!

Once we get Carrick cast, the Grey family will be complete. We don’t know about the rest of you, but we keep thinking Kevin Spacey will be cast somewhere along the line. Both he and Marcia Gay Harden are 54. There’s Carrick Grey, Ray Steele, Dr. Flynn… You never know. Regardless, it’s so much fun seeing the cast come together.

Rita Ora Joins Fifty Shades of Grey Cast as Mia Grey

Team Fifty and E L James have announced the newest addition to the Fifty Shades of Grey movie cast via The Hollywood Reporter here.

Rita Ora is a multi-talented singer/songwriter/actress discovered by Jay Z and signed to his Roc Nation label. She has a powerful voice packed inside her 5’5″ frame. Maybe she will find her way onto the soundtrack! Here she is performing a beautiful acoustic version of “Shine Ya Light” on On Air With Ryan Seacrest.

As FSoG fans know, Mia is the adopted sister of Christian Grey. Now we wait to hear who will play the parents of the Grey siblings and who will be cast as Mia’s love interest, Ethan.

Social Media Links for Rita Ora
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We have our Taylor! Welcome Max Martini to Fifty Shades of Grey

We love this casting choice! After seeing him in Pacific Rim and then again in Captain Phillips, we discussed how he’d make a fantastic bodyguard for Fifty.


As head of security and an ally for Ana, Jason Taylor is an integral part of the story in our opinion. Team Fifty did good!

Source: The Hollywood Reporter