Well, we all know Christian really is a hearts and flowers kind of guy, right? ;)
Not really a big surprise, but here’s an excerpt from the exclusive EW article with a statement from Universal:
…Universal says, the casting change is not the primary reason for the new release date.
More pressing is the crowded summer schedule Fifty Shades was originally competing in. Originally set to hit screens August 1, 2014, the film, based on the sexy best-seller by E L James, was set to go up opposite Marvel’s potential new franchise Guardians of the Galaxystarring Chris Pratt and Benicio del Toro. Internationally things are even busier, with many studios pushing their big tentpoles out of next June and July — to avoid competition from the World Cup in Brazil — and into August.
“We see this movie as a global event,” Universal Pictures chairman Donna Langley tells EW. “The strength of this book is really worldwide, so we want to be able to take advantage of women who are invariably on vacation with their families during the month of August in Europe.”
Now the film will debut on Valentine’s Day weekend, beginning on Friday, February 13, which also coincides with the President’s Day holiday, giving Universal the opportunity to post a big three-day number for that frame.
“Together with the international marketing and distribution team, we’ve been looking really closely at the August date and becoming more and more convinced that the right thing to do for the movie was to push it,” Langley says. “So even if Charlie had stayed, we still would have been making the date change.”
You’ll want to be sure and pick up a copy of this special issue when it hits stands on Friday, because here is what you will find inside in addition to additional photos from the photo shoot:
- interview with author E L James
- interview with director Sam Taylor-Johnson
- interview with Jamie Dornan
- interview with Dakota Johnson
- the full story behind the casting of Christian and Anastasia
- which scenes from the book have made it into the script and which have already hit the cutting-room floor